MetroStyle July Issue – Creating An Eco-Empire


We’re happy to have made it into MetroStyle Bilingual Magazine’s July issue as a cover story! Have a read online and learn more about how NLGX tries to keep the focus on sustainable but fashionable products. Thanks a lot to Nikki-Aaron and Tzyy Wang from MetroStyle!

Read the article online.

NLGX Recycled Bags – Fashion re-used…re-created.

We invite you to check out our recent NLGX Recycled Bag designs at one of our Beijing locations. We’re currently running a few promotions which are not to be missed! Please say hello if you’re in the area!

NLGX Design Store – Nanluoguxiang
#33 Nanluoguxiang, Dongcheng District
Business Hours: Everyday 10 am to 10 pm
中国北京市东城区南锣鼓巷33号 100009
Tel. +86-10 6404 8088

NLGX Fashion Wagen – Parkview Green 芳草地
LG2 (next to City Shop Supermarket)
#9 Dongdaqiao Road, Chaoyang District
Business Hours: Everyday 10 am to 10 pm
芳草地, LG2
中国北京市朝阳区东大桥路9号

NLGX now available at Takashimaya in Shanghai


We are happy to announce our partnership with one of Shanghai’s biggest department stores. From July 5th on NLGX Design will be available at TAKASHIMAYA in Shanghai (上海高岛屋百货商店). Look out for our popular graphic T-shirt’s for adults and kids, our line of NLGX Recycled bags and our KOMMUTE Hoodies.

TAKASHIMAYA Shanghai
1438 Hongqiao Road, (Near Hongbaoshi Road, Manao Road), Changning, Shanghai, China
NLGX Design booth located at 3F 03-83

上海高岛屋百货商店
中国上海市长宁区虹桥路1438号(近红宝石路、玛瑙路)
NLGX Design 地点 3F 03-83专柜

Check out our current JULY PROMOTIONS at Nanluoguxiang, Parkview Green Beijing and Takashimaya Shanghai

Buy 2 tshirts, get a free Trucker Cap (NLGX logo, PEK, SHA, or 不拆*)
*does NOT include the woven NP caps
买两件T恤(原价),可以松一顶帽子(原价98元)


Spend 500 yuan, get a free Buchai or Epic Fight tshirt
满500元单子可以送一件T恤(可选保护。。。创新,或者 巅峰对决)(原价150元)

Tiger Chen 陈虎 is wearing NLGX in Keanu Reeves’ Man Of Tai Chi 太极侠


We are thrilled to see our t-shirt’s used by celebrities in movies! This time famous martial art legend Tiger Chen 陈虎 was spotted wearing our PEK Cityscape t-shirt in Keanu Reeves‘ directorial debut of Man of Tai Chi (2013)!

电影《太极侠》中,青年演员@陈虎tiger 身着NLGX都市风景版经典T恤!

NLGX Fashion Wagen in the press


The arrival of our fourth outpost in Beijing was well noted among media and press with a hugely welcome addition of cool casualwear while keeping the design end firmly up at one of Beijing’s most high end malls [TimeOut Beijing]. Thank’s to all our supporters and followers in Beijing!

NLGX Fashion Wagen - Parkview Green
Parkview Green 芳草地
LG2 (next to City Shop Supermarket)
9 Dongdaqiao Road
Beijing, Chaoyang District
北京市朝阳区东大桥路9号
Everyday 10am – 10pm

NLGX Fashion Wagen at Parkview Green – Now in business!

Come and visit our newly opened retail space at the iconic Parkview Green Mall at Level G2 right next to City Shop supermarket. Besides award-winning NLGX apparel, we are also selling ultra-hip Swedish sunglasses brand Dienastie and Shulong sneakers. Come by and see for yourself!

NLGX时尚列车驶入侨福芳草地
欢迎大家来我们别具一格的零售空间——位于侨福芳草地负二层城市超市旁的NLGX设计商店!除了出售我们的获奖设计T恤之外,更有瑞典太阳镜品牌Dienastie和法国帆布鞋舒龙,有时间来玩!

NLGX Fashion Wagen - Parkview Green

Parkview Green 芳草地
LG2 (next to City Shop Supermarket)
9 Dongdaqiao Road
Beijing, Chaoyang District
北京市朝阳区东大桥路9号

Everyday 10am – 10pm

May 1st Launch of NLGX Fashion Wagen @ Parkview Green

Inspired by Asia’s famous street markets, the NLGX team has created a brand new shopping experience for Beijing’s Parkview Green Mall – the NLGX Fashion Wagen.
The pop-up store features a customized mianbaoche, a 3-meter tall steel tree, all your favorite NLGX designs, as well as the Beijing launch of Swedish sunglasses brand Dienastie!
NLGX is also unveiling a new Gifting Service, providing hassle-free shipping services on purchases to friends and family in China and even overseas!
Opening Week Promotions
As a special launch promotion, NLGX will offer free shipping for all domestic gifting deliveries and 50% off all EMS shipping overseas! (available at both Parkview Green and Nanluoguxiang locations). Free Greeting Cards are also available until supplies last!
NLGX时尚列车将于5月1日登陆侨福芳草地商场
受邀于亚洲著名的侨福芳草地购物中心,NLGX团队着力打造了一辆时尚列车,带您驶向全新的购物体验。
NLGX时尚列车概念店是由一辆面包车精心改造而成,车旁还“种”了一颗3米高的大树…所有您喜爱的NLGX设计都将囊括在内,此外还有瑞典的太阳镜品牌Dienastie为我们添上浓墨重彩的一笔!
我们还将为大家带来新的礼品服务—如果您要为身在中国及国外的亲人或朋友购买礼物,我们可提供邮寄服务。开业第一周优惠大放送:为接收地址为中国境内的客户提供包邮服务,为接收地址为中国境外的客户提供EMS邮费减半优惠,并为每个包裹免费附赠一张精美贺卡,送完即止!芳草地店及南锣鼓巷店均可参与此次活动。

NLGX 6 Year Anniversary Weekend Sale, March 7-9

On March 8, NLGX continues into its 7th year at Nanluoguxiang. We are proud to be one of the original commercial tenants that sparked a revival of the historical neighborhood, and are prouder yet to still be able to host our flagship store at #33 Nanluoguxiang.

We started with a vision to create products inspired by both the traditional and the modern intricacies of Beijing, with the idea of building a lifestyle brand that both Beijingers and transplants can be proud to call their own.

From design, to production, and to retailing, we’ve run the gamut on challenges to overcome, but you, our loyal supporters, have helped us to sustain and to grow.

For you, for the very first time ever, our Anniversary Sale will last through an entire weekend AND include at both our Nanluoguxiang Store & online stores!!! (nlgxdesign.com and NLGX Taobao Store)

40% OFF FRIDAY-SATURDAY-SUNDAY ALL DAY, ALL PRODUCTS, ALL WEEKEND LONG!

As an added bonus, NLGX CLUB CARD members receive an ADDITIONAL 10% off this weekend, enjoying 50% off!*

Once again, a very sincere THANK YOUWe hope to see you this weekend!

*at Nanluoguxiang Store only

今年3月8日,NLGX就将步入扎根南锣鼓巷的第7个年头。作为首批入驻南锣鼓巷的商户,我们非常荣幸能够为这片历史街区的振兴而付出一份努力,也非常荣幸能将旗舰店开在这里。我们的初衷是要将北京的传统及现代文化交汇融入我们的产品,创造一个老北京及“北漂”都能找到归属感的生活化品牌。从设计到生产,再到零售,我们克服了重重困难!如果没有大家的支持,我们根本无法得以延续和发展壮大!所以为了回馈广大客户,我们南锣鼓巷店和网上商(淘宝店国际网上店)店值此6周年庆,将为大家带来前所未有的折扣优惠–本周五至周日,所有商品全线6折!会员尊享5折!

*此活动仅限南锣鼓巷店及网上商店

再次衷心谢谢大家的支持!

It’s this time of the year again! The 2014 JUE Music & Art Festival is about to start and Bike to JUE is going into another round! Dust-off your bike and ride it to special Bike to JUE events to win exciting prizes from NLGX and Natooke. The more events the bigger the prizes! For more details about Bike to JUE events and prizes, please click the links.

又到了一年的这个时候,【2014《觉》音乐+艺术】活动即将拉开帷幕,我们又将迎来新的一轮【骑着自行车去看《觉》】活动。请擦亮您的自行车,骑着它来参加【骑着自行车去看《觉》】活动,获胜者将获得由NLGXNatooke提供的精美礼品!参与的活动越多,得到的奖品越大哦!欲知更多详情,请点击http://juefestival.com/2014/jue-i-extras/bike-to-jue/


NLGX is happy to introduce Swedish Eyewear brand Dienastie to our portfolio of NLGX urban apparel and accessories. Dienastie’s new 2014 collection will bring edgy styles and fresh colors to our Nanluoguxiang flagship store. Visit us this weekend to discover their new 2014 glasses line right before the weather warms up!

NLGX很高兴能够引进来自瑞典的眼镜品牌“Dienastie”,为我们的时尚服装及配饰添加新成员。而Dienastie 2014新品前卫的风格及亮丽的色彩也必将成为我们南锣鼓巷旗舰店一道亮丽的风景。欢迎大家本周末前来惠顾,趁着天儿还没热起来,赶紧把装酷扮靓的必备神器—墨镜给配齐了!

Happy New Year of the Horse!

NLGX is wishing everyone a Happy New Year of the Horse!
Please note, that our NLGX Nanluoguxiang Store will be closed for the holidays from Jan 30 thru February 6, 2014. If you’re planning to leave China though, our NLGX PEK T2 and T3 airport stores will continue to be open at normal business hours and of course we are available online at nlgxdesign.com or our Taobao Store.
Happy Spring Festival!

NLGX在此祝大家马年新年快乐!
由于春节放假,NLGX南锣鼓巷店将于2014年1月30日-2014年2月6日闭店。如果您刚好要离开中国,可前往我们首都国际机场T2或T3店,这两个店春节期间正常营业。

对此造成的不便,深表歉意!再次祝大家春节快乐!

X’Mas Gift Ideas from NLGX – New iPad Mini Sleeves & NLGX Recycled Accessories


Brand new for the holiday season, NLGX Recycled has launched the Woven Newspaper iPad Mini Sleeve! Featuring a magnetic button enclosure, your iPad Mini will be secure as a stand alone carry-along or slipped inside your bag.
We also have new stock of the Woven Newspaper iPad Case, the Woven Newspaper Trucker Cap, and more Accessories so drop by NLGX Design Stores at Nanluoguxiang or the Beijing Capital Airport and pick up yours today!
Ongoing is also our holiday sale at 30% off EVERYTHING at Nanluoguxiang.

Happy Holidays from NLGX!

NLGX圣诞礼物推荐–iPad Mini保护套及年终感恩回馈七折活动!
NLGX环包系列于近期推出全新报纸编织iPad Mini保护套。该保护套采用磁性闭合外壳,无论随身携带还是放在包袋里都不必担心滑落出来。除此之外,我们还推出了新的报纸编织iPad保护套,报纸编织帽以及其他精美配件,是您自用及送礼的不二之选。
同时, 为了感谢大家一直以来对我们的支持与厚爱,NLGX现正开展感恩回馈活动,南锣鼓巷店全场七折啦!所以不要犹豫,赶紧光顾我们南锣鼓巷店或是首都国际机场T2,T3店,进行圣诞/年终大扫货吧!